How Franchisees Benefit From ADFund Programs

Do AdFund programs support franchisees’ local needs?

All franchise systems likely offer a program that collects funds from franchisees to allocate to buying advertising. 

An effective strategy to manage this group buy is crucial to ensuring that franchisees benefit from the AdFund contribution across all market sectors: national, regional and local.

Creating a Consistent Presence Across Many Platforms

An effective, centralized strategy for spending AdFund dollars creates national visibility for the brand, removes the burden from the franchisee, and maintains consistent visibility across the variety of channels where customers exist. 

All customers may not discover a local promotion the same way: one might hear a radio ad, while their neighbour doesn’t listen to the radio but sees an Ad while watching their favourite content on YouTube. Yet another potential customer becomes engaged through your social media advertising.

Having a robust presence across multiple media streams at multiple levels and capturing customers can come with a hefty price tag. 

That’s how AdFund systems succeed: a robust strategy that buys nationally removes the burden from the franchisee while securing a million dollars worth of advertising for a half-million-dollar budget ensures a more effective buy for everyone.

More Bang for Your Buck

Navigating traditional and digital advertising requirements locally and nationally can easily exhaust resources leading to poor advertising performance. By working together as a group rather than separately as distinct locations, brands can achieve greater visibility and penetration in all levels of the marketplace.

Knowing that your marketing needs are met removes the burden of attempting cost-prohibitive advertising as a franchisee. AdFund programs allow you to direct and hone your localized efforts at the community level so you can successfully create stronger relationships within your community and neighbourhoods.

Spend Less for More Success

By participating in a fully-managed Media Buy Program that leverages the group’s buying power, Franchisees can spend less individually, achieve greater market penetration, maintain brand consistency through uniformity, reduce competition between locations, and avoid duplication. 

Franchisees already have a lot on their plates, balancing daily administration, staff, customer retention and conversion, and reaching business goals. Participating in AdFund group buy programs ensures that every franchisee gets the same level of brand exposure at a high level.

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